At Dermvis, we take clinical accuracy, ethical communication and patient safety seriously. In addition our content is designed to support informed decision-making and not to diagnose, treat, or replace medical care. Marketing for healthcare requires discipline and responsibility and therefore everything we produce is aligned with regulatory expectations for medical marketing and avoids misleading claims.
No Patient Information
We never request, store, process or handle:
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Patient records
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Appointment data
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Before/after photos unless publicly published with permission
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Identifiable clinical information
Dermvis does not access EMR/EHR systems and does not interact with patient data in any form.
No Medical Claims or Guarantees
To protect clinics and patients our content:
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Avoids outcome promises or guarantees
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Avoids statements that could be interpreted as advice or diagnosis
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Uses clinically neutral, educational language
We focus on evidence informed marketing and not persuasion or exaggeration.
Educational & Informational Only
Content produced by Dermvis is designed to:
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Explain treatments and conditions clearly
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Answer common patient questions
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Build clinical authority and trust
All content reinforces the message that a qualified dermatologist should be consulted for diagnosis and treatment.
Regulatory Awareness
We follow guidance and best practices from:
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FTC (Federal Trade Commission, USA)
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ASA (Advertising Standards Authority, UK)
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HIPAA patient privacy rules (when applicable)
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CAP Code for healthcare advertising (UK)
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Local medical board advertising guidelines
Dermvis is not a law firm. However our marketing principles align closely with industry expectations for medical advertising.
Clinic Review When Needed
If content touches on specialist procedures, branded devices or regulations that vary by region – clinics always have the option to request:
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Pre-publication approval
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Legal/compliance review
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Removal or revision of pages
Dermvis respects each clinic’s internal compliance policies and adapts to them when applicable.
Compliance is more than rules. Similarly it’s about trust. Our content is carefully designed to protect your clinic’s professional reputation while helping patients find you online. By prioritizing ethics and safety, Dermvis ensures your marketing builds credibility, long-term patient trust, and sustainable growth.